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What is social media marketing?

Content marketing largely involves social media. Marketers use content to spread their messages via social media. Between these two areas exists a huge overlap, but also a lot of differences.

Social media marketing or SMM is a type of Internet marketing which uses social media as a marketing tool. The main objective of marketing on social networks is to produce a content that users will share with others and help the company to achieve greater brand exposure and a greater range of customers.

Social marketing benefits

SMM helps the company to get feedback directly from customers (and potential customers) while it creates at the same time a more personal picture of itself on a global level. Interactivity of social media gives customers the opportunity to ask questions, share opinions and eventual complaints. In this way customers feel safer and the company through demonstrating customer care gets higher authority. This aspect of SMM is called Social CRM (customer relationship management).

What is necessary for a successful smm?

Good marketing on social networks requires commitment. If you are new in this, you might think that it is enough to have a few posts a day, random status updates, a solid number of followers and likes and that will magically boost your business. The truth is far from that - necessary is a detailed planning and commitment.

Serious online marketing experts knows that is necessary to listen to the audience for a full potential of social media and sharing with them only relevant messages, and to allow others to spread them.

Effective SMM is impossible without a quality and relevant content.

Your SMM strategy depends on the strategy of content marketing. Relevant content engages people to share it and this sharing enlarges your audience to a whole new world of potential fans, friends and clients.

Whether you are a large company or an entrepreneur, social media marketing can be the cheapest and most powerful marketing tool in your arsenal in order to build trust and authority which will help your business to grow exponentially.

There are several different categories of social media, such as blogging sites, micro blogs, photo and video sharing, events and social collaboration etc. Take a look at some of the popular social media sorted by categories:


  • Blogs: Blogger, TypePad, WordPress, Vox
  • Micro blogs: Twitter, Pownce i Jaiku
  • Social networking: Facebook, LinkedIn, MySpace, Orkut..
  • Social network aggregators: FriendFeed, Netvibes
  • Events:, Eventful,


  • Wiki: Wikipedia, PBwiki
  • Social bookmarking: Delicious, StumbleUpon
  • Social News: Digg, Reddit
  • Opinions: epinions, Yelp


  • Photo sharing: Flickr, Photobucket, SmugMug
  • Video sharing: Youtube, Vimeo, DailyMotion, Vine
  • Livecasting: Ustream
  • Audio and music sharing:


  • Virtual worlds: Second Life
  • Online gaming: World of Warcraft
  • Game sharing: Miniclip

Social media monitoring:

  • Hootsuite
  • TweetReach
  • Klout
  • Icerocket
  • SocialMention

What is the best social media platform?

The answer is: the one where your customers are.It is important not to use outdated platforms, but those with higher popularity and number of users, only if your target group is there.

Social media marketing services

Before you start with the strategy of marketing on social networks, it is necessary to make a good foundation. Good basis means that you have a unique logo and corporate identity of the company, high quality website design, quality and relevant content on the site adapted to the target audience and the search engines (SEO), and visually attractive design profiles on social networks.

If you fulfil all these criteria, nothing can stop you to achieve the full potential of your business. However be aware that the results do not come just like that, constant work and dedication are necessary.

Our SMM services include:

  • consultation and creating social media strategies (analysis of competitors)
  • SMM analytics and performance reporting
  • Creating unique Facebook, Twitter and Google+ pages with the cover and profile pictures
  • Advertising on Facebook
  • Advertising on Youtube

Whether a bigger company, a smaller company or an individual, anyone can use the potential of social media to show their customers professionalism and value they receive working with them.